Rethinking time: Implications for well-being
Corresponding Author
Cassie Mogilner
UCLA Anderson School of Management, Los Angeles, CA, USA
Correspondence
Cassie Mogilner or Hal Hershfield, UCLA Anderson School of Management, Los Angeles, CA, USA.
Emails: [email protected] (C.M.) or [email protected] (H.H.)
Search for more papers by this authorCorresponding Author
Hal E. Hershfield
UCLA Anderson School of Management, Los Angeles, CA, USA
Correspondence
Cassie Mogilner or Hal Hershfield, UCLA Anderson School of Management, Los Angeles, CA, USA.
Emails: [email protected] (C.M.) or [email protected] (H.H.)
Search for more papers by this authorJennifer Aaker
General Atlantic Professor of Marketing, Stanford University Graduate School of Business, Stanford, CA, USA
Search for more papers by this authorCorresponding Author
Cassie Mogilner
UCLA Anderson School of Management, Los Angeles, CA, USA
Correspondence
Cassie Mogilner or Hal Hershfield, UCLA Anderson School of Management, Los Angeles, CA, USA.
Emails: [email protected] (C.M.) or [email protected] (H.H.)
Search for more papers by this authorCorresponding Author
Hal E. Hershfield
UCLA Anderson School of Management, Los Angeles, CA, USA
Correspondence
Cassie Mogilner or Hal Hershfield, UCLA Anderson School of Management, Los Angeles, CA, USA.
Emails: [email protected] (C.M.) or [email protected] (H.H.)
Search for more papers by this authorJennifer Aaker
General Atlantic Professor of Marketing, Stanford University Graduate School of Business, Stanford, CA, USA
Search for more papers by this authorAbstract
How people think about and use their time has critical implications for happiness and well-being. Extant research on time in the consumer behavior literature reveals a predominantly dichotomized perspective of time between the present and future. Drawing on research on emotions, social relationships, and financial decision-making, we discuss how removing categorical dichotomies might lead to beneficial outcomes. From this, we propose a conceptualization of time that assumes a less stark contrast between the present and the future, allowing these two time frames to more flexibly coexist in people's minds and experiences. Finally, we discuss one way people might adopt this perspective to increase happiness—by taking an elevated or “bird's-eye” perspective of time where the future and present, as well as the past, become equally visible, and where events from different time points are treated and experienced as part of one's life and being overall.
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